I'm the only Product Designer at BigBuy, a €120M B2B e-commerce platform, covering 4 product squads end to end. I designed its in-house ticketing app, whose AI now resolves 54% of customer queries, and redesigned the pricing page for a 15.85% lift in checkout conversion, validated through A/B testing.
I've spent 8+ years in end-to-end product design, mostly in B2B SaaS and e-commerce. Trained in business at EAE Business School, I frame the problem before jumping to the solution and tie design decisions to business KPIs, working cross-functionally alongside product managers and tech leads.
I also established BigBuy's first user research practice, analyzing years of real customer feedback with AI, and I'm leading the unification of its 3 Design Systems into one. Before product, I co-founded a creative studio and worked with agencies in Venezuela and Spain.
Resume (EN)
